About Us

Conscious Brands™ is a small sustainability practise out of Calgary, Alberta. www.consciousbrands.com.   The Conscious Brands’ team members leading the carbonlabels.org initiative include founder Rob Sinclair () and Oliver Ferrari ().

We are too few to do this alone, but we think that’s a good thing.  In the same way that organic growing practices evolved from the bottom up with consumers demanding safer foods, we want the carbonlabels.org standard to evolve from the bottom up.  We are not interested in developing a standard and trying to impose it.  Rather we want to provide a formal body to receive the collective wisdom of concerned food buyers sincerely working towards increasing transparency and lowering the carbon footprints of foods.

We want to host a dialogue about what is the most useful and accurate method of conveying to consumers how they can lessen their global warming footprint through food choices.  Over the next few months we’ll be continuing to build this organization (and website.)  Over the next several months we intend to assemble an advisory committee to guide the development of the standard with maximum input from stakeholders (you!)

Oliver Ferrari

Oliver Ferrari holds a Master of Environmental Management degree from Duke University's Nicholas School of the Environment and Earth Sciences as well as a Bachelor of Arts from Emory University. His primary area of expertise is integrating financial and environmental data to produce quantitative models of carbon offset and other greenhouse gas-related projects. He is a long-time resident of the Georgia Piedmont and the founder of the greenhouse gas consultancy Marion Ecological LLC, based in Atlanta.

Rob Sinclair

Rob Sinclair draws on 5 year of pioneering the Internet and IT industry in Calgary, AB; and has been involved in the Organic Food Industry since 1999, when he travelled around North America in his VW producing an internet based vegetarian cooking show. He moved from the driver's seat of his beloved VW to the president's seat of an organic food manufacturing company called Friendly Foods. After selling the organization in 2005, Rob helped out a friend brokering organic food producers with a focus on social and environmental causes, such as Cocoa Camino, Guayaki, Manitoba Harvest, Sambazon and many more. So inspired by this way of corporate responsibility, Rob went on to study the AA1000, the GRI, transparency in business and ultimately launched Conscious Brands. Rob is currently working on launching a Carbon Labelling standard for the the North American Organic food industry.

Zerofootprint's mission is to empower individuals and communities to fight climate change in measurable and practical ways. We develop applications and initiatives to measure and manage carbon and ecological footprint for the purpose of reducing greenhouse gas emissions. We make these available over the Web with social networks to help every person, organization, city and community know where they stand in the climate crisis and how they can make a difference in the aggregate.